Monday, July 23, 2012

Bittersweet Batman Victory

Weekend Recap: 7/20-22/2012

Following the tragic shooting in Aurora, Colorado, The Dark Knight Rises (review here) somberly climbed to the top of the box office this weekend, grossing a strong $160.9 million, making it the best opening weekend ever for a non-3D film (2nd place belongs to The Dark Knight with a $158.4 million opening weekend) and the 3rd-biggest opening weekend overall, trailing only Marvel’s The Avengers ($207.4 million)(review here) and Harry Potter 7 Part 2 ($169.2 million).

Despite this success, its take is still roughly $20 million less than expected as many moviegoers stayed home after the shooting (I presume out of either fear or respect, neither of which make a ton of sense to me, but to each their own).

Internationally the film brought in $88 million from 17 markets for a worldwide total of $249 after only 3 days. The Dark Knight Rises will likely hold the #1 spot for a while domestically with little up-coming competition and internationally as it expands into more countries.

Ice Age: Continental Drift (review coming soon!) melted to 2nd place, earning $20.4 million, bringing its domestic total to $88.8 million and its worldwide total to $529.3 million. Impressive, but it is still not as successful as the other Ice Age films. Similar to the Spider-Man comparison last week, here’s a look at how Ice Age 4 compares to its predecessors now that it’s been out for 2 weekends:


Ice Age 4
Early Release Gross


$25 million

1st Weekend Gross
$46.3 million
$68 million
$41.7 million
$46.6 million
Week 1 Gross
$57.2 million
$81.9 million
$67 million
$68.4 million
Gross to Date
$57.2 million
$81.9 million
$92.1 million
$68.4 million
2nd Weekend Gross
$30.1 million
$33.8 million
$27.6 million
$20.4 million
Gross to Date
$87.3 million
$115.8 million
$119.7 million
$88.8 million

In 3rd and 4th place were The Amazing Spiderman (review here) and Ted (review here), each bringing in over $10 million (Spider-Man brought in more, but Ted had a better theater average). With a production budget of $230 million, the Spider-Man remake now has a domestic total of $228.6 million and a worldwide total of $614.6 million, while Ted, made for $50 million, has a domestic total of $180.4 million and a worldwide total of $219.9 million.

Brave (review here) grossed over $6 million for 5th place, while Magic Mike grabbed spot #6 with over $4 million and Savages (review here) earned over $3 million for 7th place. Following up was Madea’s Witness Protection (review here), earning over $2 million for 8th place.

Meanwhile, Moonrise Kingdom (review here) and To Rome with Love (review here) each brought in over $1 million for 9th and 10th place, respectively. Despite being in 10th place, To Rome with Love actually had the 5th-best per-theater average of the weekend.

In limited release, The Queen of Versailles opened in 3 theaters in New York and Los Angeles to the tune of $51 thousand; an average of $17 thousand per-location, giving it the 2nd-best per-venue average of the weekend.

Here’s a snapshot of the Top 10 Weekend Films domestically:
 
#
Title
Weekend Gross
Theater Average
Total Gross
1
The Dark Knight Rises
$160.9 million
$36,534
$160.9 million
2
Ice Age 4
$20.4 million
$5,249
$88.8 million
3
The Amazing Spider-Man
$10.9 million
$2,904
$228.6 million
4
Ted
$10 million
$3,112
$180.4 million
5
Brave
$6 million
$2,069
$208.8 million
6
Magic Mike
$4.3 million
$1,650
$102 million
7
Savages
$3.4 million
$1,455
$40.1 million
8
Madea’s Witness Protection
$2.3 million
$1,493
$60.3 million
9
Moonrise Kingdom
$1.8 million
$2,011
$36.1 million
10
To Rome With Love
$1.4 million
$2,536
$11.1 million

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