Tuesday, May 29, 2012

MIB Neuralizes Avengers

Weekend Recap: 5/25-27/2012

Will Smith is finally back on top of the box office as Men in Black III (review here) grossed $70 million over the four-day weekend ($55 million Friday-Sunday).

That's slightly higher than the opening weekend of the first two MIB films. But considering inflation over the past 10 years and the extra cost of 3D and IMAX tickets, the studio was probably hoping for a bigger opening weekend. Then again, $70 million ain't bad. Plus, MIB3 was also the top film internationally, taking in $133.2 million.

The Avengers (review here) is still going strong, grossing $46.9 million over the holiday weekend and becoming  only the fourth movie ever to cross the $500 million mark domestically. Overall the film has made $1.3 billion and will soon overtake Harry Potter 7 Part 2 ($1.33 billion) to become the third biggest movie ever, behind only Titanic ($2.18 billion) and Avatar ($2.78 billion), both of which have a more-than-comfortable lead.

Despite being a celebration of our military, Battleship (review here) continued to disappoint during the Memorial Day weekend, bringing in $13.8 million in third place for a ten-day total of $47.3 million. Nipping on its heels is The Dictator (review here) and its ten-day total of $43.6 million following its weekend take of $11.8 million. Although its important to remember The Dictator was made for so much less than Battleship.

With $9.4 million, Dark Shadows edged out Chernobyl Diaries with a $9.3 million debut, while What to Expect When Your Expecting (review here) and surprise hit The Best Exotic Marigold Hotel both grossed over $8 million. The Top Ten was rounded out by The Hunger Games (review here) with $2.8 million (at $395.9 million, it still can't seem to pass the $400 million mark domestically) and Think Like a Man (review here) with $1.8 million.

Meanwhile, Wes Anderson's new film, Moonrise Kingdom, grossed a whopping $670 thousand in only four theaters, for a per-theater average of $167 thousand, a new theater average record for a non-animated film.

Here's a snapshot of the Top Ten weekend films:


#
Title
Weekend Gross
Theater Average
Total Gross
1
Men in Black 3
$70 million
$16,478
$70 million
2
Marvel’s The Avengers
$46.9 million
$11,965
$523.6 million
3
Battleship
$13.8 million
$3,719
$47.3 million
4
The Dictator
$11.8 million
$3,900
$43.6 million
5
Dark Shadows
$9.4 million
$2,763
$64.9 million
6
Chernobyl Diaries
$9.3 million
$3,822
$9.3 million
7
What to Expect When You’re Expecting
$8.9 million
$2,929
$23.9 million
8
The Best Exotic Marigold Hotel
$8.2 million
$6,670
$18.4 million
9
The Hunger Games
$2.8 million
$1,988
$395.9 million
10
Think Like a Man
$1.8 million
$2,290
$88.7 million

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